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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/10030| Title: | MNCs in China: challenges and prospects | Authors: | Parvathi Nair, L. Katoch, Pomil Chand |
Keywords: | Production management;automotive industry;Furniture industry;IT services industry;Computer software industry;Telecommunication industry | Issue Date: | 2008 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-CCS-P8-122 | Abstract: | China has fast emerged as a most sought for FDI destinations by numerous MNCs from around the world and in various sectors. The study aims at analyzing the strategies MNCs follow to enter and then expand in the Chinese market by taking examples each from five very different and yet promising industries. An attempt is made to gauge the attractiveness of these industries for MNCs and some strategies have been recommended which MNCs should follow to enter/operate in China. Finally, it concludes by elaborating at the changing perspectives for MNCs in emerging markets like China. | URI: | http://repository.iimb.ac.in/handle/123456789/10030 |
| Appears in Collections: | 2008 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| E33217_P8-122.pdf | 1.54 MB | Adobe PDF | View/Open Request a copy |
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