1. IIMB-
  2. FPM Publications
  3. Doctoral Dissertations
  4. 2017
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/10233
DC FieldValueLanguage
dc.contributor.advisorKumar, S Ramesh-
dc.contributor.advisorPrakhya, Srinivas-
dc.contributor.advisorPrabhu, Ganesh N-
dc.contributor.authorBhattacharyya, Arun-
dc.date.accessioned2017-09-21T06:00:02Z-
dc.date.accessioned2019-03-19T09:15:20Z-
dc.date.available2017-09-21T06:00:02Z-
dc.date.available2019-03-19T09:15:20Z-
dc.date.copyright2017en_US
dc.date.created2017-09-21-
dc.date.issued2017-
dc.identifier.urihttp://repository.iimb.ac.in/handle/123456789/10233-
dc.language.isoen_USen_US
dc.publisherIndian Institute of Management Bangalore-
dc.relation.ispartofseriesDIS-IIMB-FPM-P17-04-
dc.subjectMarketing management-
dc.subjectEconomics-
dc.titleThe effect of primary reference groups, tie-strength and self-knowledge on individual: brand attachment-
dc.typeFPM-Thesis-
dc.pages222p.-
dc.identifier.accessionE39541-
dc.identifier.accessionE39542-
Appears in Collections:2017
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