Entry strategy of Finacle® into the US market

Abstract

Objective: The main objective of this project is to develop an entry strategy for the entry of Finacle® into the US market. Finacle® is a suite of banking software solutions from Infosys Technologies Ltd., Bangalore, India. The focus is on core banking systems throughout for reasons detailed further down in the report. Structure of the Report: The project report is broadly classified into 5 major sections: The Market Overview section contains details about the market potential. It takes a look at the current state of core banking systems and identifies the need and urgency for replacement. It finally lists down some of the trends in IT in North America, with emphasis on core banking software. The Functional Overview section captures the industry structure and details the types of banks. It also reviews the regulatory framework present in the US. The Competitive Landscape section lists down details of the major players in the US. It also contains each player's key strengths and weaknesses. This section also takes a look at iflex and Finacle®.The Strategic Analysis section contains an introduction to the methodology for analysis. It analyzes the industry using Porter's Five Forces model and Finacle®'s internal strengths and weaknesses using the Generic Building Blocks framework. It also analyzes the environmental parameters in the US using the Environmental Factors framework. The Entry Strategy section details the multi-pronged strategy that Finacle® should adopt to enter the US market. Besides these major sections, there is an Appendix that contains details about the geographic structure of hanks. Finally, the References section contains details of all the references used in compiling this report, A map of the United States of America has been shown here for reference.