Automotive electronics market in India market sensing and strategy

Abstract

The primary objective of this project is divided in two parts. The first is to sense the current automotive electronics market in India, discover the key market players, their current competitive position, their key customers (the OEMs), the current strategies adopted by the players in the market and the direction in which the market will move in the future. The second part is to understand the importance of technology and standardization, integration issues and integration approaches, complexities in manufacturing for automotive, and to develop upon the available information to paint an overall picture. There is special emphasis on treating value as the cornerstone of strategy and the relevance of different value elements to different decision making units (DMUs) in the customer organization. A final section on the importance of customer selection completes the project. As a clear intent, the author has refrained to get into the specifics of recommending strategy and strategy execution. In terms of execution, the project was divided into the following phases: Phase 1 (covers sections 1-17): Understanding automotive electronics and their significance to automotive industry Finding reliable sources of data and information on the Indian automotive market Secondary data collection and information gathering Interviews with significant OEMs in the Indian market Getting inputs from industry bodies and forums Data analysis and information segregation Analysis of current market factors and trends Analysis of market segmentation, strategies and future direction Phase 2 (covers sections 18-24): Understanding the importance of microcontrollers to the automotive electronics market Understanding the efforts for software standardization Understanding the complexity and development of in-vehicle networks Understanding integration issues and approaches Understanding complexity and uniqueness of manufacturing for automotive electronics Conducting in-depth interviews with OEMs to discover the importance of different value elements to different DMUs for the customer Putting together and overall picture for strategy This report is an integration of both phases, as phase-2 builds upon the work done in phase-l. Readers wishing to understand outcome of each phase can refer to relevant sections for each phase.