Study of the strategies on the protection of the intellectual property rights by hi-technology based organisations

Abstract

Introduction of the Project Work: The chief characteristic of any technology based organizations are their intellectual capital. These intellectual capitals enable the organization to build products or offers services for the consuming markets. These products/services then become the prime movers of revenues for the organization. The prime characteristic of the capital is its ability to innovate and produce uniqueness . This uniqueness is responsible for differentiating the company from the rest of the market. The uniqueness can be real such as products, services or it can be perceived like brand value, buying experience, quality of the services offered. Constant innovation keeps the organization afloat in the market by creating/improving its uniqueness. Once this uniqueness is lost, then it s difficult for the organization to remain a dominant player in the market. Innovative product development strengthens the market potential of the product/services offered by the organization. Innovation is required not only in the realm of creation and improvement of new product and services, but it s also in the processes and their implementation. These processes can range from the design, to production, to marketing of the products/services offered by the organization. Hence it is imperative for such an organization to protect its innovations. Keeping innovations away from the market opponents is very important and is done effectively only through implementing an IPR protection strategy. The level of protection is a prime decision of the company. This decision should be a part of the long term strategy of the company. Given the importance of the IPR s in our organizations, it is imperative for us to learn these strategies. Therefore we take this opportunity of the project work to understand the decision making process followed by a firm for the formulation of its IPR strategy.