Marketing IT services to non-IT firms

Abstract

As part of this project, it is proposed to develop a model and set of guidelines for pre-sales and business development team to market process consulting services to non-IT clients. This would help focus on the most relevant process or solution for the specific industry vertical, gain and keep the client s interest alive throughout the bidding process and improve the effectiveness of the marketing and sales effort. The project will make use of current services marketing and management models and integrate it with current view of the industry through Interviews with Business Development Managers and Service Delivery Managers of select offshore IT service providers The primary objective is to gain a deeper understanding of the intricacies involved in selling IT services and managing the global IT service operations of large non-IT companies The final report reviews the objective, methodology and expected outcome of the project. It also describes in detail the various processes as part of ITIL, which form part of the service offerings.