Feasibility study for a mid size IT product company in life sciences industry to grow 4times in revenues in 3 years

Abstract

In the days where the year on year, quarter on quarter growth in all areas(Revenue, profit, margin etc) are the indicators of the company s and its CEO s performance thereby reflected in its share prices, Growth is an over-used but less understood word. Each company defines its own goal with respect to growth and there are several ways the goal can be achieved. Growth strategies help to achieve the goals set by the organization and in this report we consider one of the methodical approaches proposed by McKinsey Stair cases of growth for a structured all round growth and apply it to one of the small to midsize software product company in the Life Sciences domain. Growth for a smaller company cannot be achieved in a big-bang fashion due to lack of resources and the capability platform. There needs to be a step by step approach where areas of growth are taken one at a time concentrating all the resources. Each growth option has been explored and its feasibility has been discussed. We have come up with 4 feasible options that could help us grow 4 times in three years.