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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/10854| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Seshadri, D V R | |
| dc.contributor.author | Soni, Manish | |
| dc.contributor.author | Sakthi Kumar, S. | |
| dc.date.accessioned | 2017-10-05T12:21:36Z | |
| dc.date.accessioned | 2019-03-18T08:44:54Z | - |
| dc.date.available | 2017-10-05T12:21:36Z | |
| dc.date.available | 2019-03-18T08:44:54Z | - |
| dc.date.issued | 2009 | |
| dc.identifier.uri | http://repository.iimb.ac.in/handle/123456789/10854 | |
| dc.language.iso | en_US | |
| dc.publisher | Indian Institute of Management Bangalore | |
| dc.relation.ispartofseries | PGSEM-PR-P9-02 | - |
| dc.subject | Marketing managemnt | |
| dc.subject | Communications | |
| dc.subject | Information technology | |
| dc.title | Analysis of global marketing and communications (GMC) and its relevance in the IT consulting and solutions B2B space | |
| dc.type | Project Report-PGSEM | |
| dc.pages | 44p. | |
| dc.identifier.accession | E33454 | - |
| Appears in Collections: | 2009 | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| E33454_P9_02.pdf | 394.34 kB | Adobe PDF | View/Open Request a copy |
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