IT marketing during recession

Abstract

A lot has been written and talked about recession and economic downturn in the past few months. Recession has not only impacted the social ecosystem but it has impacted the setup of the global industry. Many organizations react instinctively to recession by cutting cost, saving money; tightening cash flows, solidifying financial statements etc. There is much more to recession in terms of reciprocating with clear strategic intent than just reacting to it with short term intent. This report studies the patterns of historical recessions, why various global conglomerates survived and came out with flying colors, why few organizations succumbed to it, what experts say about the whole phenomena, identify if there is a pattern in dealing with recession, can the pattern be replicated in other industries etc. The report addresses the following aspects of global IT services organizations in methodical manner:? The Key Success Factors for IT services organizations, pattern of these KSFs change in bullish and bearish markets? General reaction of these organizations to address recessionary impact? The conventional and unconventional approaches to handle recession? Organization s focus on strategy, marketing and operations in these times? Application of past experiences of global companies that have successfully sailed through recession times to progressive IT services organizations of the day