Market entry strategy for the Asia, Africa and Middle East region

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/10927

DC Field	Value	Language
dc.contributor.advisor	Raghunath, S
dc.contributor.author	Ingale, Kaveri
dc.contributor.author	Ashutosh, Kumar
dc.date.accessioned	2017-10-06T12:09:58Z
dc.date.accessioned	2019-03-18T08:46:26Z	-
dc.date.available	2017-10-06T12:09:58Z
dc.date.available	2019-03-18T08:46:26Z	-
dc.date.issued	2010
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/10927
dc.description.abstract	The client is a wholly owned India subsidiary of a global conglomerate and one of the Top 5 IT services company in Asia Pacific. The client s services range from application development and management, Product development, packaged implementation, Independent software testing, Quality consulting, and Product content management. The client has a consulting division and we are doing the project for this division of the client. They are interested in studying the market for the following areas: Telecom Mobile Banking, Bus Management System (BMS) and Automatic Fair Collection (AFC).
dc.language.iso	en_US
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGSEM-PR-P10-49	-
dc.subject	Marketing management
dc.subject	Strategic management
dc.title	Market entry strategy for the Asia, Africa and Middle East region
dc.type	Project Report-PGSEM
dc.pages	90p.
dc.identifier.accession	E34457	-
Appears in Collections:	2010

File	Size	Format
E34457_P10_49.pdf	20.35 MB	Adobe PDF	View/Open Request a copy

Check