Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/11114
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dc.contributor.advisorRaghunath, S
dc.contributor.authorJain, Nimesh
dc.contributor.authorSupriya, D. V.
dc.date.accessioned2017-10-11T15:17:22Z
dc.date.accessioned2019-03-18T08:36:57Z-
dc.date.available2017-10-11T15:17:22Z
dc.date.available2019-03-18T08:36:57Z-
dc.date.issued2012
dc.identifier.urihttp://repository.iimb.ac.in/handle/123456789/11114
dc.description.abstractThe increasing deployment of wireless networks and the widespread popularity of handheld devices have led to numerous applications ranging from mobile banking to location-based tracking to mobile advertising. Mobile payment is one such service. Mobile payments are predicted to have a bright future as m-commerce becomes more popular. However, this promising application has not been as successful as anticipated. This can be partially explained by the infancy of the market and a lack of standards but customer acceptance has turned out to be a decisive factor in its success. The objective of this study is to gain a deeper understanding of consumers perceptions regarding the usage of mobile payment systems and also identify those factors that drive and inhibit their adoption both through qualitative and empirical analysis.
dc.language.isoen_US
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGSEM-PR-P12-46_83-
dc.subjectMarketing management
dc.subjectCustomer service
dc.titleExploring adoption of mobile payment systems: a field study
dc.typeProject Report-PGSEM
dc.pages50p.
Appears in Collections:2012
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