Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/123456789/11167
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Gupta, Seema | |
dc.contributor.author | Sharma, Mohit | |
dc.contributor.author | Basha, Naseema | |
dc.date.accessioned | 2017-10-12T12:00:01Z | |
dc.date.accessioned | 2019-03-18T08:38:14Z | - |
dc.date.available | 2017-10-12T12:00:01Z | |
dc.date.available | 2019-03-18T08:38:14Z | - |
dc.date.issued | 2014 | |
dc.identifier.uri | http://repository.iimb.ac.in/handle/123456789/11167 | |
dc.description.abstract | We have observed that companies operating in the enterprise segment (B2B) do not appear to have successful products in the consumer segment (B2C). Take for example, Microsoft, which has tried to enter consumer segment multiple times with Zune, Kin, Windows Phone but has either failed miserably or succeeded only marginally. It remains to be seen how it will fare with its latest combination of Windows8 and Surface tablet. HP also tried its hand at the tablet but could not capture the consumer sentiment. Dell failed to create any significant impact with its own Dell Streak line of tablets based on Android while Samsung is ruling the markets now with its Galaxy Note with the same 5" size that Dell failed initially. Below is a pictorial representation of the timeline within which these three products were introduced along with other competition. | |
dc.language.iso | en_US | |
dc.publisher | Indian Institute of Management Bangalore | |
dc.relation.ispartofseries | PGSEM-PR-P14-25 | - |
dc.subject | Industrial technology | |
dc.title | New product failures in technology industry | |
dc.type | Project Report-PGSEM | |
dc.pages | 58p. | |
Appears in Collections: | 2014 |
Files in This Item:
File | Size | Format | |
---|---|---|---|
1012030_032.pdf | 1.67 MB | Adobe PDF | View/Open Request a copy |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.