Study of ways and means of managing customer satisfaction in Indian IT Industry and arrive at comprehensive recommendations to leverage customer satisfaction as sustainable competitive advantage

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/11182

DC Field	Value	Language
dc.contributor.advisor	Kasturi, Anand
dc.contributor.advisor	Prakhya, Srinivasa
dc.contributor.author	Sudeep Kumar, S. K.
dc.contributor.author	Sundaram, Venkatesan
dc.date.accessioned	2017-10-12T12:00:36Z
dc.date.accessioned	2019-03-18T08:34:25Z	-
dc.date.available	2017-10-12T12:00:36Z
dc.date.available	2019-03-18T08:34:25Z	-
dc.date.issued	2014
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/11182
dc.language.iso	en_US
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGSEM-PR-P14-39	-
dc.subject	Marketing management
dc.subject	Customer services
dc.title	Study of ways and means of managing customer satisfaction in Indian IT Industry and arrive at comprehensive recommendations to leverage customer satisfaction as sustainable competitive advantage
dc.type	Project Report-PGSEM
dc.pages	54p.
Appears in Collections:	2014

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