Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/11283
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dc.contributor.advisorBhagavatula, Suresh-
dc.contributor.authorNarayanaswamy-
dc.date.accessioned2017-10-14T14:34:04Z-
dc.date.accessioned2019-03-18T07:14:46Z-
dc.date.available2017-10-14T14:34:04Z-
dc.date.available2019-03-18T07:14:46Z-
dc.date.issued2017-
dc.identifier.urihttp://repository.iimb.ac.in/handle/123456789/11283-
dc.description.abstractIndia snearlytwothirdpopulationislivinginruralareas.Agricultureandalliedindustriesarethemajorsourceofincomeforruralpopulation.Unpredictedmonsoons,continuousdroughts,andnaturalcalamitiesmadeagricultureunviable.Agricultureyieldhasreduceddrasticallyduetouneconomicallandholdingpatternandusingprimitivemethodsofagriculture.Combinationoflowornilagriculutreyieldshaspushedlargepartofruralpopulationintopoverty.AgriculturecontributioninIndia sGDPis17%in2014. 15asagainst52%in1950.Currentlymorethan200millionruralpopulationislivingunderBelowPovertyLine(BPL).UnionGovernmenthasallocated1.85lakhcrorein2017---18Budgettowardsruraldevelopment.Inspiteofhugebudgetspendsbysuccessivegovernments,thesituationhasnotimprovedinruralareas.Incontrast,ruraltourbanmigrationforemploymenthasbeenrisingyearafteryear,resultingintounmanagableslumdwellingsincitiescombinedwithpatheticlivingconditions.Thefocusofthispolicypaperistofindanoptimalandviablesolutionforeachvillageorforagroupofvillagestoaddresstheagrariancrisisandmigrationissues.Thepolicyresearchhasfocussedindevelopingminimumviableproduct(MVP)tobringdownruraltourbanmigration.Thestudyincludesanalysisofrootcausesforcurrentsituation,governmentinterventions,primaryandsecondaryresearchdataanalysis,andbenchmarkanalysis.ThestudyresultsshowsthatthereisaneedtodevelopMVPthatwouldbringcreativedisruptionincurrentlivingstructureofruralIndia.MVPdevelopedwouldusethefourprinciplesofcreativedisruptionviz;connectivity,aggregation,surpluslabor,andnon---farmdiversification.MVPkeycomponentsare;affordablehousing,digitaleducation,skilldevelopment,andlivelihoodlinkages.ThescopeofthepolicypaperhasbeenextendedtodesignthepilotprojecttotesttheMVPthroughLeanCanvas.Leancanvascomprisesuniquevalueproposition,unfairadvantage,hypothesistesting,developingthemarketingplanandfinancemodellingforpilotproject.Theobjectiveofdesigningandimplementationofthepilotprojectistoachievethehockeystickgrowthbyscaling---upthetestedMVP,whichwouldhavepositiveimpactonqualityoflifeofmillionsofpeople.-
dc.language.isoen_US-
dc.publisherIndian Institute of Management Bangalore-
dc.relation.ispartofseriesCPP_PGPPM_P17_03-
dc.subjectRural housing-
dc.titleIntegrated affordable housing in rural India-
dc.typePolicy Paper-PGPPM-
dc.pages33p.-
Appears in Collections:2017
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