Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/11639
Title: Customize your card: to Citibank-Global consumer bank
Authors: Ranganathan, Sudha 
Keywords: Banking;Marketing management
Issue Date: 2004
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_SP_P4_141
URI: http://repository.iimb.ac.in/handle/123456789/11639
Appears in Collections:2004

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