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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/11962| Title: | Customer perspectives on making ICICI credit card the preferred card in terms of sales experience, activation, usage and retention: to ICICI bank | Authors: | Sanyal, Debdutta | Keywords: | Marketing management;Banking | Issue Date: | 2005 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-SP-P5-111 | URI: | http://repository.iimb.ac.in/handle/123456789/11962 |
| Appears in Collections: | 2005 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P5_111.pdf | 913.91 kB | Adobe PDF | View/Open Request a copy |
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