Operation exploding Tamil Nadu: (Make parachute advanced after shower hair cream the most preferred brand among males in Tamil Nadu)

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/12344

DC Field	Value	Language
dc.contributor.author	Sinha, Vikas
dc.date.accessioned	2017-11-08T05:50:50Z
dc.date.accessioned	2019-03-18T04:17:30Z	-
dc.date.available	2017-11-08T05:50:50Z
dc.date.available	2019-03-18T04:17:30Z	-
dc.date.issued	2006
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/12344
dc.description.abstract	The objective of "Operation Explosion Tamil Nadu" is to make Parachute Advansed After Shower Hair Cream as the preferred brand for men in Tamil Nadu. A figure of converting sales to 2.5 times the current sales figures (1.8 tons) was given as a rough marker to measure the end objective. TN is one of the largest markets or hair creams in India. We have a 29% market share there versus the national average of 39%.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP-SP-P6-134	-
dc.subject	Marketing management
dc.subject	Sales system
dc.subject	Consumer motivations
dc.title	Operation exploding Tamil Nadu: (Make parachute advanced after shower hair cream the most preferred brand among males in Tamil Nadu)
dc.type	Summer Project Report-PGP
dc.pages	42p.
Appears in Collections:	2006

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