Impact of consumer demographic trends on the FMCG industry in India: to KPMG advisory services, Chennai

Abstract

Foods and Beverages is poised to lead the growth of FMCG industry in the next 10 years. Although the number of kids will stagnate after 2015, the market for kids products is set to grow. There is a greater opportunity for manufacturers to make products for the aged. While the rural consumer is becoming more quality conscious, the upper class urban consumer is becoming more health conscious. The Convenience foods market is set to treble over the next 5 yrs. The Indian consumer is more conscious about his looks - Women's top-end beauty products and men's grooming products are going to grow rapidly Although in-house brands will threaten company brands, the two will co-exist Advertising methods are becoming more innovative