1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. Summer
  5. 2016
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/12468
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dc.contributor.authorAnand, Ankit
dc.date.accessioned2017-11-09T07:27:43Z
dc.date.accessioned2019-03-17T13:31:16Z-
dc.date.available2017-11-09T07:27:43Z
dc.date.available2019-03-17T13:31:16Z-
dc.date.issued2016
dc.identifier.urihttp://repository.iimb.ac.in/handle/123456789/12468
dc.description.abstractMission Happiness (MH) is a group wide marketing initiative that aims to collect customer feedback on the quality of the products and services of different group companies, in both B2B as well as B2C fields, and initiate change actions on them in order to improve customer loyalty.
dc.language.isoen_US
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP-SP-P16-01-
dc.subjectMarketing management
dc.titleMission happiness
dc.typeSummer Project Report-PGP
dc.pages3p.
Appears in Collections:2016
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