Marketing strategy for EFI s imaging of things

Abstract

This report provides findings for devising the strategy to market the online platform Imaging of Things of EFI to increase its visibility. In order to design the strategy, study of successful marketing campaign has been discussed. One case study is on B2B company, General Electric marketing campaign, who decided to have their online presence to build their brand image. One more case study of myStarbucksIdea campaign of Starbucks has been discussed on how they were able to get more than 190,000 good quality ideas in 5-6 years. Key things which were found to be essential while designing any marketing campaign are listed below. *Knowing about the platform on which you want to market the platform. *Finding the appropriate means of campaigning. *Segmenting the social media and using platform which will help in targeting audience in efficient ways. *Choosing the appropriate place or region to start the campaign, and move forward by using learning from the prior regions to have good impact. *Finding rewards or other means to have value proposition for people to visit the platform and become a follower. By evaluating on the above mentioned point the action plan for Imaging of Things has been suggested in the report with few recommendations which will help in sustaining the platform in long run.