Emerging market for EFI's quick print suite in India

Abstract

This report provides the finding for the emerging market for the EFI s Quick Print Suite in Indian SME market. In order to find the potential market for EFI s productivity suite the analysis of the current market scenario for ERP was done with specifically finding the attractiveness of the market for ERP in printing industry for EFI to enter. By using the Porter s Five analysis it is found that industry is attractive for the new entrants. Considering the place for EFI s Quick Print Suite in Indian printing industry the position of it with respect to other players is strong considering among the small players in the market the SaaS model present by the EFI will stand out. It was found that printing firms will adapt the ERP at CAGR 24.1%. Which gives an attractive number of 1600 firms approx. which can adapt the ERP on cloud model by 2020. By finding the cost factors involved for EFI to bring multitenant SaaS based model, cost estimation for factor like Research and development, Servicing cost, Support cost, hosting cost is done. By finding the IRR for the upfront investment done for the EFI to get SaaS model in market, it can be seen that after 3 years from 2017 to 2020 the IRR turns out to be 88% for the minimum price charged. This implies that EFI can sustain in the market with price between USD 40 to USD 290. Overall the market is lucrative event though the number for Revenue seem very small comparing the players in the industry in India.