An understanding and analysis of the latest industry trends

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/12501

DC Field	Value	Language
dc.contributor.author	Bhaskaran, Nandita
dc.date.accessioned	2017-11-09T07:33:34Z
dc.date.accessioned	2019-03-17T13:30:17Z	-
dc.date.available	2017-11-09T07:33:34Z
dc.date.available	2019-03-17T13:30:17Z	-
dc.date.issued	2016
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/12501
dc.description.abstract	The fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian economy. Packaged Food and Beverages is the leading segment, accounting for 53 per cent of the overall market. The Indian FMCG sector will offer many interesting trends and opportunities in the coming years. The objective of this report is to conduct a meta-analysis of the FMCG sector, to identify the latest trends that will shape the FMCG landscape in the near future. The confluence of these trends spawns new product opportunities which can create a new generation of products or create new product categories. This report makes recommendations of potential leads where a Brand Capital deal would be attractive.
dc.language.iso	en_US
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP-SP-P16-04	-
dc.subject	Industry analysis
dc.subject	Marketing management
dc.title	An understanding and analysis of the latest industry trends
dc.type	Summer Project Report-PGP
dc.pages	32p.
Appears in Collections:	2016

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