Understanding TVS XL100 customers

Abstract

TVS Motor Company is the third largest two-wheeler manufacturer in India, with a revenue of Rs.11,516 Cr ($1.7 billion) in 2015-16. It is the flagship company of the Rs. 40,000 Cr ($6 billion, in 2014-15) TVS Group. The company has an annual sales of 2.5 million units and an annual capacity of over 3 million vehicles. TVS Motor Company is also the 2nd largest exporter in India with exports to over 60 Countries. TVS XL100 is the new moped launched by TVS Motors in 2015. It is a 100cc moped with 4 stroke engine. Many improvements have been introduced in this model over the previous model which includes larger tank, more space for load carrying, No 2T oil, right side kick etc. The moped was launched first of all in Uttar Pradesh in last quarter of 2015. The moped is doing great business in UP and now has been launched in other states as well. Since it is a 100cc vehicle, some customers are seeing it as substitute to entry level motorbike. Hence it is very important for TVS to understand its customers in more details now.