Business opportunity analysis in media and entertainment industry in India

Abstract

To study the back end of Media and Entertainment industry in India and come out with possible business opportunities for ICICI Securities. Back end here is defined as hither to unexplored areas of the media sector which are not usually covered in research reports. Thus some of the more prominent parts of the Media industry have been intentionally ignored. The research focuses mainly on Post Production, Digital cinema, Cab l e TV and Animation industry. Exhibition industry has also been covered in fair detail owing to its tremendous growth in recent times.