Study of in-store visibility solutions used by competitors in the soaps category: ITC, Hyderabad

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/13241

DC Field	Value	Language
dc.contributor.author	Meena, Saurabh
dc.date.accessioned	2018-07-31T04:46:00Z
dc.date.accessioned	2019-03-17T12:32:10Z	-
dc.date.available	2018-07-31T04:46:00Z
dc.date.available	2019-03-17T12:32:10Z	-
dc.date.issued	2008
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/13241
dc.description.abstract	ITC with its newly launched brands of soaps is ready to take over heavyweights such as HUL and P and G. where branding which encompasses packaging, advertising, etc. is implemented on a national level, display or rather visual merchandising is one activi
dc.language.iso	en_US
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP-SP-P8-113
dc.subject	Demography
dc.subject	Marketing management
dc.title	Study of in-store visibility solutions used by competitors in the soaps category: ITC, Hyderabad
dc.type	Summer Project Report-PGP
dc.pages	21p.
Appears in Collections:	2008

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