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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/13305| Title: | Needs-based segmentation of Yahoo search marketing users: Yahoo Web Services India Private Limited, Bangalore | Authors: | K V Sudhakar. | Keywords: | Marketing management;Information Technology;Web services | Issue Date: | 2008 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-SP-P8-171 | Abstract: | The summer internship program at Yahoo! Software Develop Center gives an opportunity to management students to participate in specific projects for purpose of attaining great understanding of the web and technology domain. During the nine-week summer inte | URI: | http://repository.iimb.ac.in/handle/123456789/13305 |
| Appears in Collections: | 2008 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P8_171.pdf | 335.04 kB | Adobe PDF | View/Open Request a copy |
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