Benchmark and execute a merchandising strategy to increase the market share and to design a road map to increase the penetration of the health food drinks category(HFD) in the modern trade for

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/13455

DC Field	Value	Language
dc.contributor.author	Mundel, Subash B.
dc.date.accessioned	2018-09-01T16:12:07Z
dc.date.accessioned	2019-03-17T12:37:51Z	-
dc.date.available	2018-09-01T16:12:07Z
dc.date.available	2019-03-17T12:37:51Z	-
dc.date.issued	2011
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/13455
dc.language.iso	en_US
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_P11_133
dc.subject	Marketing management
dc.subject	Strategic management
dc.title	Benchmark and execute a merchandising strategy to increase the market share and to design a road map to increase the penetration of the health food drinks category(HFD) in the modern trade for
dc.type	Summer Project Report-PGP
dc.pages	14p.
Appears in Collections:	2011

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