NetApp data protection market sizing and forecast: NetApp

Abstract

This study presents two views about classification NetApp DPG storage software products, categorized in different functional markets and sub segments of market. With these two distinct views we estimate Total Addressable Market (TAM) and Served Addressable Market (SAM) for DPG products. This study also presents forecast for TAM and SAM of DPG software products from 2011 through 2014.Based on NetApp classification of products it is estimated that in 2010 Total Addressable Storage Market for Data Protection Group was $20B and Served Addressable Market was$10B.Backup Recovery was the largest functional segment of Storage Market with Software accounting for $4.51B and Hardware for $5.12B, NetApp share in this segment was X% (IDC underrepresented NetApp in this segment)NetApp's share of $8.06B Replication Market was substantial; however $2.45B of Replication Market remained unaddressed. NetApp's hardware drag is X times that of industry's 1.17.With IDC classification of Storage Software products it is predicted that Backup Recovery Software SAM (as % of TAM) to grow from 31% in 2010 to 55% in 2014; while Replication Software SAM to remain flat. Archiving will be fastest growing segment with CAGR of 11.5%, however NetApp software SAM for this segment to remain near zero.