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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/13482| Title: | Effectiveness of direct marketing: Express money | Authors: | Anup, C. V. | Keywords: | Marketing management | Issue Date: | 2011 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-SP-P11-016 | Abstract: | Even with the global slowdown: affecting businesses, the remittance figures have continued to grow. The DAB's expatriate population has renitted approximately 11 per cent more in 2010 than in 2009. This translates to an increase of$1 billion. The following two tables show the expected remittance figures fir the period 2009-2011. | URI: | http://repository.iimb.ac.in/handle/123456789/13482 |
| Appears in Collections: | 2011 |
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| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P11_016.pdf | 582.57 kB | Adobe PDF | View/Open Request a copy |
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