Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/123456789/271
Title: | An analytical model for pricing line-extensions of consumer non-durables | Authors: | Rakshit, Krishanu | Keywords: | Pack size;Horizontal differentiation;Quantity uncertainty;Consumer utility;Expected utility;Quantity surcharge | Issue Date: | 2010 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | DIS-IIMB-FPM-P10-08 | URI: | http://repository.iimb.ac.in/handle/123456789/271 |
Appears in Collections: | 2010 |
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MAR_E34583-84_DIS_IIMB_FPM_P10_08_Abstract.pdf | Abstract | 18.83 kB | Adobe PDF | View/Open |
MAR_E34583-84_DIS_IIMB_FPM_P10_08.pdf | Full-text | 911.14 kB | Adobe PDF | View/Open Request a copy |
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