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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/3601| Title: | Scope of relationship marketing between firms and dealers in consumer durables industry | Authors: | Kuriakose, Bekxy Bindu, Chellappan |
Keywords: | Relationship marketing;Consumer durables companies;Good distribution system;Market share | Issue Date: | 1999 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP Contemporary Concerns Study;CCS.PGP.N9-030 | URI: | http://research.iimb.ernet.in/handle/123456789/3601 http://repository.iimb.ac.in/handle/123456789/3601 |
| Appears in Collections: | 1999 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| CCS.PGP.N9-30.pdf | 3.93 MB | Adobe PDF | View/Open Request a copy |
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