Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/3606
Title: Differentiation of consumer durables through support packages
Authors: Balachandran, Arun 
Keywords: Consumer durables;Customer service life cycle;Managerial implications;Service quality
Issue Date: 1999
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP Contemporary Concerns Study;CCS.PGP.N9-043
URI: http://repository.iimb.ac.in/handle/123456789/3606
Appears in Collections:1999

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