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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/3706| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Thirunarayana, P N | - |
| dc.contributor.author | Ashita, Gulati | en_US |
| dc.contributor.author | Divya, Khanna | en_US |
| dc.date.accessioned | 2016-03-25T15:21:38Z | |
| dc.date.accessioned | 2019-05-28T06:08:44Z | - |
| dc.date.available | 2016-03-25T15:21:38Z | |
| dc.date.available | 2019-05-28T06:08:44Z | - |
| dc.date.issued | 2001 | |
| dc.identifier.other | CCS_PGP_P1_048 | - |
| dc.identifier.uri | http://repository.iimb.ac.in/handle/123456789/3706 | |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Bangalore | en_US |
| dc.relation.ispartofseries | PGP-Contemporary Concerns Study;CCS.PGP.P1-048 | en_US |
| dc.subject | Marketing plan | en_US |
| dc.subject | Communication strategy | en_US |
| dc.subject | Advertising and media trends | en_US |
| dc.subject | Corporate clients | en_US |
| dc.subject | Segmenting and targeting | en_US |
| dc.title | Radio city - an application of the diffusion of innovation model | en_US |
| dc.type | CCS Project Report-PGP | en_US |
| Appears in Collections: | 2001 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| CCS.PGP.P1-48.pdf | 7.68 MB | Adobe PDF | View/Open Request a copy |
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