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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/3716| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Kanagal, Nagasimha Balakrishna | - |
| dc.contributor.author | Bankal, Naveen | en_US |
| dc.contributor.author | Ayer, Prakash | en_US |
| dc.date.accessioned | 2016-03-25T15:21:46Z | |
| dc.date.accessioned | 2019-05-28T06:08:47Z | - |
| dc.date.available | 2016-03-25T15:21:46Z | |
| dc.date.available | 2019-05-28T06:08:47Z | - |
| dc.date.issued | 2001 | |
| dc.identifier.other | CCS_PGP_P1_062 | - |
| dc.identifier.uri | http://repository.iimb.ac.in/handle/123456789/3716 | |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Bangalore | en_US |
| dc.relation.ispartofseries | PGP-Contemporary Concerns Study;CCS.PGP.P1-062 | en_US |
| dc.subject | IT industry | en_US |
| dc.subject | Market challenger strategies | en_US |
| dc.subject | Marketing warfare | en_US |
| dc.subject | Case study, Ford | en_US |
| dc.subject | Case study, Fuji | en_US |
| dc.subject | Case study, ERF | en_US |
| dc.title | Study of market leadership strategies in the high tech and consumer industry | en_US |
| dc.type | CCS Project Report-PGP | en_US |
| Appears in Collections: | 2001 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| CCS.PGP.P1-62.pdf | 5.8 MB | Adobe PDF | View/Open Request a copy |
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