Bharat electronics limited: case on marketing

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/385

DC Field	Value	Language
dc.contributor.author	Ramu, S Shiva	en_US
dc.date.accessioned	2012-07-26T11:27:13Z
dc.date.accessioned	2016-01-01T07:06:16Z
dc.date.accessioned	2019-05-27T08:42:01Z	-
dc.date.available	2012-07-26T11:27:13Z
dc.date.available	2016-01-01T07:06:16Z
dc.date.available	2019-05-27T08:42:01Z	-
dc.date.copyright	1993	en_US
dc.date.issued	1993
dc.identifier.other	WP_IIMB_34	-
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/385	-
dc.description.abstract	BEL was established in 1954 with an intention of being a leader in defence electronics and other chosen fields. The main mission of the company is to serve the national needs through quality, technology and innovation. In the initial 20 years it tried to diversify its products at its Bangalore complex. In 1970s it. not only diversified the products but also set up two units, one at Ghaziabad and the other at Pune. There was a tremendous expansion from mid-80s when six units were established. Its products were diversified. With a sales of Rs.14 million in 1960-61 it has grown to Rs.7,239 million sales in 1990-91
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Bangalore	-
dc.relation.ispartofseries	IIMB Working Paper-34	-
dc.subject	Marketing management	-
dc.subject	Market strategy	-
dc.subject	Technology and innovation	-
dc.title	Bharat electronics limited: case on marketing	en_US
dc.type	Working Paper
dc.pages	41p.
dc.identifier.accession	E3337; E3338; E3373
Appears in Collections:	1993

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