Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/3906
Title: Critical success factors in launcing new products in the pharmaceutical industry
Authors: Hessenthaler, Jens 
Kurz, Katharina 
Issue Date: 2004
Publisher: Indian Institute of Management Bangalore
Series/Report no.: Contemporary Concerns Study;CCS.PGP.P4-112
URI: http://repository.iimb.ac.in/handle/123456789/3906
Appears in Collections:2004

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