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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/3907| Title: | Convergence of customer and supplier interests in value marketing - a B2B perspective | Authors: | Gupta, Anuj Rajendran, Pravin L |
Keywords: | Consumer marketing;Customer value model;Value marketing;B2B | Issue Date: | 2004 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | Contemporary Concerns Study;CCS.PGP.P4-014 | URI: | http://repository.iimb.ac.in/handle/123456789/3907 |
| Appears in Collections: | 2004 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| P4-014.pdf | 508.87 kB | Adobe PDF | View/Open Request a copy |
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