Strategies influencing IT service firm performance - an analysis

Abstract

INTRODUCTION The Indian software industry was built mostly around customized software services rather than products. The customized software services market is a large volume market. Many types of services, such as those involved in the maintenance of data/legacy systems, are low-value services. The Indian software industry has for the most part specialized in these relatively low-value activities. Domestic rather than foreign firms led Indian software growth. India’s software exports are largely the products of Indian firms. Throughout the history of the industry in India, one factor that has always been core to its success is the ever increasing IT outsourcing trend. With Gartner forecasting that overall ITO spending will rise from $180.5 billion in 2003 to $253.1 billion in 2008, the industry is poised to grow continuously.