Strategy formulation for establishing an exclusive laptop retail outlet

Abstract

The aim of this project is to set up a retail outlet that would act as a one-stop-shop for the purchase of laptops and associated accessories. With the boom in the laptop market (2004 sales were 300,000 units – a 140% growth over 2003), the store will have a ready market to tap into. The store would be in a position to provide every available model of all laptop brands. It would compete on price with the other outlets, as even a price reduction of Rs. 500 – 1000 is significant for a buyer. Besides, the store would provide great variety to the buyer as he can choose from a large selection of models. Quick and efficient service, coupled with convenient location and layout would further increase the chances of our outlet being chosen over others.