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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/4237| Title: | To develop a strategy for making efficient use of OTC wholesaler, who are the most important customers in the distribution channel and retailer channel and their perceptions towards it; Wilkinson Sword India Private Limited | Authors: | Kokane, Mahendra | Keywords: | Price segment;OTC Wholesaler;Blade manufacturer;Distribution channel;Retailer channel;Customer satisfaction | Issue Date: | 1996 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-Summer Project Report;SP.PGP.N6-065 | URI: | http://repository.iimb.ac.in/handle/123456789/4237 |
| Appears in Collections: | 1996 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| N6-065.pdf | 4.45 MB | Adobe PDF | View/Open Request a copy |
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