Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/4254
Title: Philips components-Penetration strategy for the telecom and IT sectors; Philips India Limited
Authors: Raju, Sandeep 
Keywords: Components business;Customer responses;Product differentiation;Marketing mix;Pricing strategy
Issue Date: 1996
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP-Summer Project Report;SP.PGP.N6-106
URI: http://repository.iimb.ac.in/handle/123456789/4254
Appears in Collections:1996

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