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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/123456789/4325| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Manohar, M | en_US |
| dc.date.accessioned | 2016-03-25T16:40:57Z | |
| dc.date.accessioned | 2019-03-22T09:13:26Z | - |
| dc.date.available | 2016-03-25T16:40:57Z | |
| dc.date.available | 2019-03-22T09:13:26Z | - |
| dc.date.issued | 1996 | |
| dc.identifier.other | PGP_SP_N6_077 | - |
| dc.identifier.uri | http://repository.iimb.ac.in/handle/123456789/4325 | |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Bangalore | en_US |
| dc.relation.ispartofseries | PGP-Summer Project Report;SP.PGP.N6-077 | en_US |
| dc.subject | Merchandising | en_US |
| dc.subject | Purchase advertising | en_US |
| dc.subject | Retailers and consumers | en_US |
| dc.subject | Fast moving consumer goods | en_US |
| dc.subject | Advertising | en_US |
| dc.title | Comparative study of effectiveness of in-shop vs on-shop merchandising inputs; ITC Limited, Madras | en_US |
| dc.type | Summer Project Report-PGP | en_US |
| Appears in Collections: | 1996 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| N6-077.pdf | 4.55 MB | Adobe PDF | View/Open Request a copy |
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