Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/123456789/4330| Title: | Identify and study important values which define the current societal thought across different consumer segments, especially with reference to brands; Marketing and Research Group Private Limited, Bangalore | Authors: | Jassal, Tina | Keywords: | Cultural fabric;Market researchers;Consumer's response;Purchase decision;Socio economic;Consumer segments | Issue Date: | 1996 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-Summer Project Report;SP.PGP.N6-054 | URI: | http://repository.iimb.ac.in/handle/123456789/4330 |
| Appears in Collections: | 1996 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| N6-054.pdf | 2.71 MB | Adobe PDF | View/Open Request a copy |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.