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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/4347| Title: | Market survey for audio-visual conferencing equipment; Godrej and Boyce Manufacturing Company Limited | Authors: | Geetika, Aggarwal | Keywords: | Market potential;Audio-visual equipment customers;Brand awareness levels;Marketing strategies;Dealer network | Issue Date: | 1996 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-Summer Project Report;SP.PGP.N6-035 | URI: | http://repository.iimb.ac.in/handle/123456789/4347 |
| Appears in Collections: | 1996 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| N6-035.pdf | 5.54 MB | Adobe PDF | View/Open Request a copy |
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