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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/4356| Title: | Estimation of market size and study of buyer behaviour for quality 3 enamels and primers in Tamilnadu, leading to a strategy for exploiting the potential with Asian Paints' range; Asian Paints (I) Limited | Authors: | Vasudevan, Bharath | Keywords: | Buyer behaviour study;Market size estimation;Customer awireness;Paint industry | Issue Date: | 1996 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-Summer Project Report;SP.PGP.N6-149 | URI: | http://repository.iimb.ac.in/handle/123456789/4356 |
| Appears in Collections: | 1996 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| N6-149.pdf | 2.29 MB | Adobe PDF | View/Open Request a copy |
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