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The Digital Institutional Repository of IIM BangaloreThis repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/4363| Title: | Cement marketing - Innovations for upgrading distribution arrangements; DCM Shriram Consolidated Limited |
| Authors: | Dingankar, Sachin |
| Keywords: | Cement industry;Cement marketing;Brand image;New products;Distribution channel |
| Issue Date: | 1996 |
| Publisher: | Indian Institute of Management Bangalore |
| Series/Report no.: | PGP-Summer Project Report;SP.PGP.N6-033 |
| URI: | http://repository.iimb.ac.in/handle/123456789/4363 |
| Appears in Collections: | 1996 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| N6-033.pdf | 3.23 MB | Adobe PDF | View/Open Request a copy |
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