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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/4370| Title: | Analysing consumers buying behaviour in selecting an air conditioning brand; Clarion Advertising Services Limited, New Delhi | Authors: | Rohit | Keywords: | Airconditioning industry;Advertising strategy;Market research - air-conditioning;Brand advertising | Issue Date: | 1997 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-Summer Project Report;SP.PGP.N7-095 | URI: | http://repository.iimb.ac.in/handle/123456789/4370 |
| Appears in Collections: | 1997 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| N7-095.pdf | 2.36 MB | Adobe PDF | View/Open Request a copy |
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