Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/4448
Title: Study and analysis of merchandising maintenance practices of ITC and other leading FMCG companies; ITC Limited, Calcutta
Authors: Saran, Dinkar 
Keywords: Business relations;Consumer products;Resource management
Issue Date: 1997
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP-Summer Project Report;SP.PGP.N7-100
URI: http://repository.iimb.ac.in/handle/123456789/4448
Appears in Collections:1997

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