Gauge the market position of Philips (K40) in retail trade and to devise the pricing and launching strategy for K50 (Silverline) in Calcutta; Philips, Calcutta

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/4539

DC Field	Value	Language
dc.contributor.author	Malik, Amardeep	en_US
dc.date.accessioned	2016-03-25T16:45:44Z
dc.date.accessioned	2019-05-27T09:43:47Z	-
dc.date.available	2016-03-25T16:45:44Z
dc.date.available	2019-05-27T09:43:47Z	-
dc.date.issued	1998
dc.identifier.other	PGP_SP_N8_068	-
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/4539
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Bangalore	en_US
dc.relation.ispartofseries	PGP-Summer Project Report;SP.PGP.N8-068	en_US
dc.subject	Consumer electronics	en_US
dc.subject	Industrial electronics	en_US
dc.subject	Corporate objectives	en_US
dc.subject	Market position	en_US
dc.subject	New product launching	en_US
dc.title	Gauge the market position of Philips (K40) in retail trade and to devise the pricing and launching strategy for K50 (Silverline) in Calcutta; Philips, Calcutta	en_US
dc.type	Summer Project Report-PGP	en_US
Appears in Collections:	1998

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