To study and evaluate the impact trade marketing practices have had on ITC gaining competitive edge over other FMCGs. to suggest strategies to accelerate the process and develop evaluation instruments; ITC Limited.

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/4564

DC Field	Value	Language
dc.contributor.author	Saurabh Kumar	en_US
dc.date.accessioned	2016-03-25T16:45:54Z	-
dc.date.accessioned	2019-05-27T09:45:11Z	-
dc.date.available	2016-03-25T16:45:54Z	-
dc.date.available	2019-05-27T09:45:11Z	-
dc.date.issued	1998	-
dc.identifier.other	PGP_SP_N8_117	-
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/4564	-
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Bangalore	en_US
dc.relation.ispartofseries	PGP-Summer Project Report;SP.PGP.N8-117	en_US
dc.subject	Business portfolio	en_US
dc.subject	Cigarette industry	en_US
dc.subject	Market segments	en_US
dc.subject	Trade marketing	en_US
dc.title	To study and evaluate the impact trade marketing practices have had on ITC gaining competitive edge over other FMCGs. to suggest strategies to accelerate the process and develop evaluation instruments; ITC Limited.	en_US
dc.type	Summer Project Report-PGP	en_US
Appears in Collections:	1998

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